What Next?

Multichannel Marketing (‘joined up’ marketing and publishing) is taking shape all over the world.
It works because it allows you to have a relationship with your customer again, using media that they choose to engage with, whatever and whenever it might be.

Marketing that engages with the consumer in this highly effective way will increase awareness of your message and will create a sale.

Stateside Media is launching the Office VIP brand at the Office Expo during the SP Richards ABC event. We would like you to join us to hear how we expect the Office VIP brand to help grow your business with its sales orientated multichannel marketing program. The Office VIP website and marketing material will not be available until June 28 to protect the strategy and allow us to further develop the brand in line with our focus group findings and industry discussion. The Office VIP brand is developed in association with SP Richards and their resellers who will perform an integral role in the distribution and penetration of North America’s largest office population.

Phase 1 Q4 2011

Office VIP | for Very Important Purchasers
A Glossy Quarterly Magazine
Distributed to large corporates and SMEs by both VIP distributors and SP Richards Resellers (and displayed in branded magazine trays for extra impact). Editorial and advertising opportunities will be in abundance, details of which will be made available at the launch.
Personalization will of course be made available ensuring you really do engage with your customers, and those of your competitors too!

Phase 2 Q1 2012

Office VIP 24/7
SEO? Of course. Online marketing excellence?  Without question.
All the material you’d like an office consumer to know? Naturally!
Plus our highly confidential SECRET WEAPON.

Phase 3 Q2 2012

Office VIP Shop
Ecommerce platform driven by offline and online promotional activity.
What’s the point in creating awareness if they can’t buy it?
Exactly. 

Phase 4 Q2 2012

Office VIP News
Breaking office news as it happens and when it happens. 
From new policies to new products. From free gifts to downloadable discount coupons.
Consider it done.

Phase 5 Q4 2013

Office VIP | LIVE
Bring your brands to life with a road show, radio station activity and a dynamic call to action promotion designed to increase sales of your selected products or service.